I have mentioned before that Starbucks Coffee, like bottled water, is a blatant ripoff. You have to give it to Starbucks...they are marketing geniuses. They managed to convince an entire country, no...the world...that paying $4 for a cup of coffee is perfectly reasonable. I don't harbor any ill will toward Starbucks per se...just the idea of being grossly overcharged for something that I remember used to cost 50 cents...and I'm not THAT old.
Perhaps Starbucks read this article, or customers wised up to the fact they are overpaying for coffee, or the economy is taking a toll, or increased competition from places like McDonalds and Dunkin' Donuts has them rethinking their strategy, but Starbucks has recently started test marketing CHEAPER coffee.
The 8 oz cups cost $1, for drip coffee only...no lattes or espressos...and they are being test marketed in Seattle, for now. The deal even features free refills...just like the corner diner or truck stops.
With talk of an economic downturn and recession topping the news these days, it's probably a smart move for Starbucks to appeal to those who practice Savvy Frugality. $1 for a cup of coffee, with refills, is reasonable enough (although I still prefer to get mine from 7/11 if I'm out and about). Of course, it's still cheaper just to make your own coffee.