Say what you will about Wal-Mart, but perhaps the best marketing move it ever made was lowering the price of several generic drugs at its pharmacy to just four dollars. Not only has this brought their pharmacy a lot of business. The sales of 30-day $4 generics account for just under 40 percent of Wal-Mart's pharmacy sales.

The expansion of the Wal-Mart $4 generics list adds 24 new drugs to the list, including drugs for ADD and ADHD. That's huge in my home because both of my sons have ADHD, and their medications are not cheap.

Not to be outdone, discount retailer Target is price-matching the generic drug prices at Wal-Mart. Certain pharmacy chains, such as CVS and Walgreens, may also match the prices of certain generic drugs. At least they do where I live.

You can find the list of Wal-Mart's $4 generic drugs here.

1 comments

  1. Lily // March 4, 2008 at 2:19 PM  

    Three cheers for Wal-Mart and the $4 generics! You don't need to pay full price on your brandname meds either if you have an RxDrugCard. You can sign up at www.rxdrugcard.com. Low membership fee. Prices posted. Cancel any time.

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